Terms and Conditions

Ethan Lu never sells your data. Read our privacy statement below to learn how we collect, use, store, and protect your information.

Your privacy is of utmost importance to us, Ethan Lu fully understands our customers’ concerns regarding the privacy of the information they share with us. We hold our customers and the information they share with us, in the highest regard. To better protect your privacy we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used. We are committed to ensuring that your personal information is properly safeguarded and complying with all applicable federal and state privacy laws. Please take a moment to read our Privacy Policy for a better understanding of the measures that we take to protect you and the information you share with us.

The following Privacy Policy describes information and privacy practices for Ethan Lu and ethanlu.co

Please be aware that this site may contain links to other sites that are owned and operated by third parties. This Privacy Policy may not apply to those links or to other sites. These third party sites have their own privacy policies and practices. We encourage you to read the privacy policies of these third party sites to learn how they collect, use, share and secure your information.

Opting Out
From time to time Ethan Lu email you electronic newsletters, announcements, surveys, special offers, or other information. If you prefer not to receive any or all of these communications, which you opted to receive, you may opt out by following the directions provided within the electronic newsletters and announcements.

You can opt out of third-party targeted advertising by visiting:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

What information do we collect?

Ethan Lu collects information about you to provide the best products and services possible. We are fully committed to improving the shopping experiences both at Ethan Lu Retail store and online at Ethan Lu.

Ethan Lu collects and may store any information you enter on our website, provided to us in our authorized retailers, or submitted to Ethan Lu voluntarily in any other way. For example, we collect information that you provide when you create an Account on our website, make an online or in-store purchase from us, send us an e-mail or call us, enter a contest, or participate in a survey. This information may include:

Your name.
Your mailing address.
Your e-mail address.
Your phone number.
Ethan Lu may receive information about you from other authorized sources, such as a google referral link used to visit our site. These other sources may help to improve the quality or personalization of services that we provide to you.

Our site may use a feature of your browser to set a "cookie" on your computer. Cookies are small packets of information that a Web site's computer stores on your computer. ethanlu.co can then read the cookies whenever you visit our site. We may use cookies in a number of ways, such as to save your password so you don't have to re-enter it each time you visit our site, to deliver content specific to your interests and to track the pages you've visited. These cookies allow us to use the information we collect to customize your Ethan Lu experience so that your visit to our site is as relevant and as valuable to you as possible.

Most browser software can be set up to deal with cookies. You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies, certain of the functions and conveniences of our Web site may not work properly, and you may be unable to use those Ethan Lu services that require registration in order to participate, or you will have to re-register each time you visit our site. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. We do not link non-personal information from cookies to personally identifiable information without your permission

Web Beacons
Ethan Lu may also use Web beacons to collect non-personal information about your use of our Web site and the Web sites of selected sponsors and advertisers, your use of special promotions or newsletters, and other activities. The information collected by Web beacons allows us to statistically monitor how many people are using our Web site and selected sponsors' sites; how many people open our emails; and for what purposes these actions are being taken. Our Web beacons are not used to track your activity outside of our Web site or those of our sponsors. The Ethan Lu does not link non-personal information from Web beacons to personally identifiable information without your permission.

Children's Privacy
Ethan Lu is committed to protecting the privacy needs of children, and we encourage parents and guardians to take an active role in their children's online activities and interests. Ethan Lu does not intentionally collect information from children under the age of 13, and the Ethan Lu does not target its Web site to children.

How is information used and protected?
Your Personal Data will never be used for direct marketing purposes, although we may contact you to follow up on a purchase you submitted your email information to make.

Our goal is to provide our customers with the highest level of service possible. From your first visit to our website to the delivery of your order, we want you to be completely satisfied with the experience without compromising your privacy.

Ethan Lu uses your information to provide requested products and services to you and to support general business operations. Some examples of such usage includes:

To fulfill and process your orders and communicate with you regarding those orders.
To schedule your deliveries.
To service products.
To send marketing communications.
To open and service your Shopping Account.
To provide high-quality customer service.
To help us improve and customize what we offer to you, our site and advertising.
To send you information about our products, services and promotions.
To protect the security and integrity of our websites and our business.
To process credit card information.
How may information be shared?
Ethan Lu does not sell or rent your personal information to third parties. Ethan Lu may share your personal information under the following limited circumstances: We may provide your information to a third party in the process of fulfilling an order for products or services you have placed with us. For example, we may provide your address to the shipping carrier where you have requested shipment for a purchase. Ethan Lu only shares the necessary information to third parties to provide the requested products or services in your order. Ethan Lu may share information in other special circumstances. We may disclose information where we have a good faith belief that disclosure is appropriate to comply with the law or where we believe disclosure is necessary to protect you, to comply with legal processes or authorities, to respond to any claims, or to protect the rights, property or personal safety of Ethan Lu its customers, its associates or the public. Ethan Lu may share information with carefully selected vendors and business partners who may share offers and opportunities with you based on your interests.
What are your choices regarding information?
Ethan Lu wants to communicate with you to inform you of product specials, changes to our website, contests and surveys, or other information we think may be of interest to you. Similarly, carefully selected vendors or business partners may want to communicate with you to inform you of special offers or opportunities.

If you do not wish to receive certain information or request that your information not be shared with third parties, please e-mail:ethan@ethanlu.co Please be sure to include your full name, the types of communication you would like to receive or not receive, and your related contact information. Please note that even if you opt-out of receiving marketing communications from Ethan Lu you may still be contacted for transactional purposes. Some examples include request for customer service or questions regarding your order.

We may be contacted at:
Customer Service Email: ethan@ethanlu.co

If you have created an Shopping Account on our website, you may review, update or correct your account information by accessing your Shopping Account with your password.

How will you be notified of future changes to the Privacy Policy?
Ethan Lu may change or add to its Privacy Policy from time to time. For this reason, we encourage you to periodically review the Privacy Policy. For your convenience, we will post the date it was last updated at the bottom of the Privacy Policy.

How is your information securely stored?
All of our website and subscriber list data is submitted and sent to our secure data center over 2048bit SSL encrypted HTTPS connection.

If you have any questions regarding the Privacy Policy, please e-mail ethan@ethanlu.co

General Data Protection Regulation (GDPR) Compliance

If you are a resident of or are located in the European Economic Area (“EEA”), you may also have certain rights under the General Data Protection Regulation (“GDPR”). Personal Data you provide on any of the Ethan Lu’s sites is only collected with your consent, and may be transmitted outside of the EEA to Ethan Lu (or computer servers maintained for the benefit of the Ethan Lu) pursuant to that consent.

In general, under the GDPR you may:

request access to your Personal Data
have incomplete or incorrect data corrected
have your Personal Data deleted
suspend or restrict our use of your Personal Data, or withdraw your consent
request a copy of your Personal Data
complain to a supervisory authority if you believe your rights under the GDPR are not being respected
Should you request a copy of your Personal Data, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. Should you request the deletion of your Personal Data, Ethan Lu will generally do so as soon as practicable, although your right to have your Personal Data deleted is subject to exceptions, such as, for example, compliance with a legal obligation or for the establishment, exercise or defense of legal claims.

If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

Contact Ethan Lu at ethan@ethanlu.co if you have concerns regarding your Personal Data, or wish to exercise any of these listed rights.

Note that, if you are in the EEA, we may transfer your Personal Data outside of the EEA, including to the United States. By way of example, this may happen if your Personal Data is transferred to our servers located in a country outside of the EEA. These countries may not have similar data protection laws to the EEA. By submitting your Personal Data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.

Contacting Us
Questions about this Privacy Statement can be directed to ethan@ethanlu.co.

Effective: Jan 1, 2021